Meet The Team

Caitlin Doughty

“Funeral directors are not the experts on the person who died. The families are the experts. As professionals, our job is to honor and respect that.”

Caitlin Doughty, our co-owner and funeral director, has been working to change the funeral industry since 2008. As a nationally recognized expert on family-led death care and green death options, she is reviving older traditions that empower families to be more involved in their choices for funerals. Caitlin opened her first funeral home in 2015, and is proud of how Clarity Funerals combines traditional values with the latest technology to provide a compassionate, stress free experience for our families.

Jeff Jorgenson

“I want to work collaboratively with families to create celebrations and memories around a life that has been lived well.”

Jeff Jorgenson, our co-owner and funeral director, spent years serving families in more traditional funeral homes. Ultimately, he felt those funeral homes were too interested in maintaining outdated traditions, upselling families, and controlling choices the families themselves should be making. So in 2012 he opened Elemental Cremation & Burial in Seattle, reflecting his desire for a greener, more affordable funeral experience. His love of logistics and removing barriers is what make Clarity Funerals the smooth, accessible experience for the families we serve.

Susana Alba

“The connections I build with my families, in the hardest time of their lives, are precious to me. It makes me feel proud to be of service.”

Susana Alba, our funeral arranger, brings five years of experience at funeral homes in Southern California, both large and small. Susana takes service seriously, forming lasting relationships with the families she helps. Her specific passions include simplifying the bureaucracy and process for her families, and  creating services that include the families and think outside the box. Ella habla español.